These days, most everyone has an online presence of some sort due to the abundance of social media platforms and their popularity.
More often than not, new media marketing has everything to do with using social media to reach your audience directly. Social media is an excellent tool to build name recognition and to build your reputation.
Take, for example, a commonly repeated occurrence of a networking success story. One man connects with a former co-worker through LinkedIn, a social media site dedicated to professional networking, and discovers that his former co-worker is now employed with a company that that man would love to work at.
The former co-worker and the job hunter friend connect on LinkedIn and begin to network with others in the company.
These connections then lead the man looking for a job to land an interview with the company, all stemming from the initial connection on LinkedIn that provided online networking opportunities for the job seeker.
While this is a fictitious and generic example, occurrences strikingly similar to this play out every day on social media sites across the web.
With all of the benefit that they provide, more and more recent graduates of everything from accounting programs and business programs to nursing and healthcare degrees are beginning to turn to social media sites as a source for finding careers or searching out other job opportunities after finding one job.
In addition to giveaways, companies have found success in providing quality content that their visitors want to see. People follow ESPN on Twitter because it helps them keep up with the sports world throughout the day, even when they don't have a smart phone. Consumers pay attention to the Better Homes and Gardens board on Pinterest because it hosts a very useful conglomeration of pins of Blogger favorites. It provides a free resource of useful information that people want easy access to.
With hiring managers increasingly using social media sites to scan through applicants, the importance of a well groomed online presence for applicants and job seekers has never been more vital.
One of the first and most basic no no's of social media sites for those who are intending to use them to attract employers is to never post a compromising photo or text post to one's feed, profile, or wall.
A compromising photo or message or block of text can be anything that would shed negative light on oneself. A standard rule to avoid posting such compromising content on one's personal social media sites is to think first before posting and analyze what repercussions could come from posting such content.
Another mistake to avoid while using social media to aid a job search is bad mouthing or talking bad about one's current boss or even current company on social media sites.
While one may have legitimate reasons to speak ill of their boss or current company, any such thoughts should be keep off line as hiring officials will see this as an extremely negative aspect to a person's attitude about work.
If you haven't already, it may be time to look into new media marketing for your company. There's a lot of opportunity for those that are (1) willing to put in the effort, and (2) have patience to wait for brand recognition to increase sales.
More often than not, new media marketing has everything to do with using social media to reach your audience directly. Social media is an excellent tool to build name recognition and to build your reputation.
Take, for example, a commonly repeated occurrence of a networking success story. One man connects with a former co-worker through LinkedIn, a social media site dedicated to professional networking, and discovers that his former co-worker is now employed with a company that that man would love to work at.
The former co-worker and the job hunter friend connect on LinkedIn and begin to network with others in the company.
These connections then lead the man looking for a job to land an interview with the company, all stemming from the initial connection on LinkedIn that provided online networking opportunities for the job seeker.
While this is a fictitious and generic example, occurrences strikingly similar to this play out every day on social media sites across the web.
With all of the benefit that they provide, more and more recent graduates of everything from accounting programs and business programs to nursing and healthcare degrees are beginning to turn to social media sites as a source for finding careers or searching out other job opportunities after finding one job.
In addition to giveaways, companies have found success in providing quality content that their visitors want to see. People follow ESPN on Twitter because it helps them keep up with the sports world throughout the day, even when they don't have a smart phone. Consumers pay attention to the Better Homes and Gardens board on Pinterest because it hosts a very useful conglomeration of pins of Blogger favorites. It provides a free resource of useful information that people want easy access to.
With hiring managers increasingly using social media sites to scan through applicants, the importance of a well groomed online presence for applicants and job seekers has never been more vital.
One of the first and most basic no no's of social media sites for those who are intending to use them to attract employers is to never post a compromising photo or text post to one's feed, profile, or wall.
A compromising photo or message or block of text can be anything that would shed negative light on oneself. A standard rule to avoid posting such compromising content on one's personal social media sites is to think first before posting and analyze what repercussions could come from posting such content.
Another mistake to avoid while using social media to aid a job search is bad mouthing or talking bad about one's current boss or even current company on social media sites.
While one may have legitimate reasons to speak ill of their boss or current company, any such thoughts should be keep off line as hiring officials will see this as an extremely negative aspect to a person's attitude about work.
If you haven't already, it may be time to look into new media marketing for your company. There's a lot of opportunity for those that are (1) willing to put in the effort, and (2) have patience to wait for brand recognition to increase sales.
About the Author:
Success in today's business world means having a broad knowledge of marketing, management, finance, real estate, and more. These accounting and Business Management programs will give you just that-an education that is relevant to the core competencies you will need to take advantage of and advance through a wide variety of business opportunities.
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