Friday, August 2, 2013

Custom Pocket Folders As Promotional Tools

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By Cathy Mercer


There are several advantages to using custom pocket folders in the business world. Their size gives them the potential to be used as an advertisement of your company. They make the perfect promotional give away and are much more visible than a pen or magnet. Because their main purpose is to manage papers, it is a great tool. A custom folder is the perfect way to advertise your business while helping clientele keep your information organized.

The folder that is used for a promotional give away is typically created from paper and plastic. It can have one to three sections for managing paperwork. The three section product usually has two pockets and a clasp section in the middle. Not only does this style of paper management work as a promotional piece, it is commonly utilized in the workplace for handling paperwork.

A number of companies will use the folder to provide information at staff meetings. Typically they will contain agendas, fact sheets, and product or policy information. They also are very successful in providing information at seminars and trade shows as well as to your colleagues and potential customers.

The folder can be designed using the company logo on the front and the mission statement on the back. As soon as they are out in circulation you are spreading the word about your business, its purpose, and your commitment to clients. Since the product is so large, more information about the company can be included on this unique marketing tool.

It is very common to see mouse pads, pens, mugs, magnets, and business cards used as a promotional give away. These items are a great way to advertise a business because they are useful items. However, their small size limits the information that they can hold and a folder offers a larger space for wording. There is more visibility with the folder and it stands out from other promotional gifts. A potential client can see how committed a company is to good service.

Additionally, the pockets can be filled with product and pricing information. Important information is placed right in the palms of possible new customers. Other popular promotional tools are restricted by the amount of data they can get out in the marketplace. Folks will have a greater amount of data about the company at their fingertips and will not need to research as much. Your services or goods as well as pricing will be known up front.

The cost to create this type of promotional product will vary depending on the quality of paper used. Typically companies include advertising in their budget so the amount may already be covered. If you do your research you can find a provider that produces a quality product at a price that is reasonable and meets the limitations of your budget.

It is possible that an evaluation of the current marketing practices will warrant eliminating one or more tactics and replacing them with custom pocket folders. Your business will have a very visible and organized professional marketing tool. When planned well, this is a product that will pay for itself by the increase in new customers.




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